Courses

Avant-Gardes is a term applied to artists whose work proposed during the first part of 20th Century a formal and artistic change in defiance of conventions. It knew its period of most extreme inventiveness during those four decades and was sometimes associated with aspirations towards revolutionary philosophy.

Surrealists were first a group of friends, angry young men involved in a process of creating in inter-subjectivity. They had high and vast ambitions : to liberate Man and Arts, to change life by erasing the dividing line between art and life. Revolt, revolution and provocation were the master words common to all surrealists who wanted to sweep away all the Bourgeois western values that had led to the 1914-1918 slaughter. They denounced an unacceptable world by redefining Man’s relationship to it.

Today, everything is branded. Countries, universities, non-profit organizations – even you can achieve professional and personal success by knowing and developing the brand called YOU!

In this course we focus on the specific science of branding, seeing how branding is both separate from yet complimentary and vital to marketing and advertising. Our class explores the concept of the brand as a perception or an emotion, and we learn how brand management is essentially about managing relationships at all levels. We also consider the role of brand management with regards to all operations within the organization, in everything from human resources to sales and customer relations. We also focus on the brand within the changing digital environment, as well as global strategies in branding.

By the end of this course students can brand anything!

This course will focus on cross or inter-cultural management and communication. We shall examine several central concepts including culture, management and globalization. We will also examine the major theories of the subject, learn how to make an analysis of a company’s culture, and analyze several case studies.

The course intends to give students theoretical and practical background on the European economic integration and common policies of the European Union, with particular emphasis on the EMU (European Monetary Union).

The objective of this course is to help participants design appropriate systems to manage human resources. To achieve this objective, it reviews the various dimensions of HR planning, compensation, and personnel appraisal systems. It stresses the importance of adapting HR systems to organizational contexts and cultures and offers a critical review of new trends in HR practices.

The course is an introduction to International Finance & Risk Management. It will familiarize you with some key concepts of international finance (fundamentals, central bank rates, interest rates, foreign exchange rates, hedging instruments). Case studies will be widely used with a focus on emerging economies.

This course is based around articles from the media and from research journals, simple technical exercises. It is above all, based on the active participation of each member of the class.

You will be exposed the basics of financial (or general) accounting, of cost accounting tools, through examples and case-studies of various types: U.S. vs. European, industry vs. services, large companies vs. medium-size firms. Following a pragmatic approach of general accounting cost calculation approach (first part: traditional management control tools (full costing, variable costing, budgets, forecasts,); the second and third parts will be devoted to management tools and project management itself.

Managing Global Business is a course designed as a comprehensive study of international environment and international business from the standpoint of managers who have to cope with a global competitive context.

Globalization is increasingly impacting on all key actors : nations, companies, non governmental organizations, citizens and politicians and other stakeholders. International corporate activities take place today in an environment which is over-regulated nationally and under-regulated internationally, hence the importance of focusing on new issues such as global governance and global corporate responsibility.

The objective of the course is to provide students with the information, knowledge and insights necessary to understand the current situation and the evolution of the global economic and financial context. It also gives the relevant concepts, methodologies and tools used in managing global companies.

The course focuses on three main issues :

Global economic and financial environment

Corporate globalization strategies

Global corporate responsibility

A chronicle of the world of work and organizations, of work in organizations.

The target of this class is to learn about the complexity of human behavior in organizations, that means « to tell students something they need to know ».

In this objective, we will try to understand : -what’s happening in individual’s heads when they are at work -what’s going on in work teams -how people are interacting with their organizations.

We will realize an exploration of many aspects of behavior in organizational settings through the use of the scientific method.

The aim is to define, analyse and suggest techniques of dealing with the two basic constituants of all communication : the cultural element and the individual personality, the social conditioning and the personal fibre. Theory becomes practical technique through discussions and case studies.

This course is an introductory course in corporate finance. The first part is devoted to investment decisions: what long-term investments should the firm take on? The second part is dedicated to the financing decisions: how can cash be raised for the required investments?

To help you learn about finance as quickly and as easily as possible, this course covers not only the theory but also the practice. At the end of each chapter, the course will provide the lists of terms helping you to remember a chapter’s main points. This would help you to review what you have learnt, either after you have studied a chapter or when you are preparing for an examination. In addition, the set of exercises in each chapter will be also provided.

Students will take a French language test upon arrival and will be placed in an intensive French language course that is appropriate for them. Beginners will be placed in a beginner class, intermediate students in an intermediate class, etc.

An introduction to the Business law of the European Union, looking at the history, the institutions, the sources, the enforcement, free movement of goods, and persons, and competition.

Introduction to a variety of Agreements in use in today’s international business practice. This course is aimed at studying general background + substance and most commonly used sections of relevant templated formats, involving various disciplines of law, including but not limited to Contract Law, Intellectual Property Law & Licensing, Information Technology Law, Sales Agency and Distribution, International Trade.

The course will as well lay stress on statutory instruments and European Community Legislation.

The objective of this course is to teach students about the fundamentals of French Law, while focusing on major disciplines of French Law including Civil Law, Commercial Law, Criminal Law. The course aims to use language that is accessible to everyone. Where necessary, terms will be given in both French and English.

The teacher will be using cases studies and examples to illustrate points under consideration. Students will be invited to participate through discussions and small workshops, ensuring that the course is both lively and interactive.

This course provides students with a complete panorama of the specific contexts and methods of international marketing, such as international marketing and strategy, the marketing mix in foreign markets and international marketing implementation.

Specific consideration is given to the firm’s internal environment and degree of international development.

This course presents an overview of communication process, methods and technics in marketing : Advertising, Public relations, Sponsorship, Sales promotion and Merchandising, e-Marketing.

The goal of this course is to provide students with an introduction to some of Europe’s main thinkers from the 16th century up to today. The introduction aims for balance: geographical balance (Italy, France, Britain and Germany), historical balance (6 thinkers for the 16th, 17th and 18th centuries; 6 thinkers for the 19th and 20th centuries), and topical balance (philosophy, political theory, religion and science).

The beginning of the 18th century is a time of major political, social and philosophical transformations in England and these changes fascinated the French thinkers. The course offers a general outlook on a number of cultural, philosophical and literary issues linked to individualism in England and France at the time of the rise of the novel. We will explore the changes from absolutism to a democratic ideal in England, along with the redefinition of authority and identity, in cultural, philosophical, political and fictional texts. Literary texts will provide the basis for a discussion of the figure of the hero in the novel together with the individual’s struggle for life, for existence, for recognition. Non-fictional texts will delineate the issues at stake.

Having examined the theories of European integration and the major developments in European integration, this course concentrates on the specific example of the British experience of integration in the light of the theories studied. A historical approach is adopted to examine the apparent difficulties of assimilation. Themes explored include the country’s constitutional development, the question of sovereignty, the evolution of British political and economic liberalism, the «special relationship» with the USA and links with the Commonwealth. Comparisons will inevitable be drawn with the integration processes of other Member States.

The subject begins with a general presentation of the political evolution of the Indian democracy since independence with a focus on the specific context of Hinduism and Social Stratification. It then explains the status of several groups or individuals such as the untouchables, the women and the working-class.

An analysis of extracts from the modern Indian literature complete the theory. To conclude, the course examines the problems and perspectives of the last decade.